Oi! News: #LivingPrint
Interactive art initiative to promote well-being and support mental health
Oi!’s first campaign, Living Print, is here, and we couldn’t be more excited to share it with you.
Five of Oi!’s artists - Bertrand, Katherine, Haley, Anton and Paris, have created a print each, portraying hopeful scenes after a year of lockdowns.
We teamed up with Visualise, an immersive production studio specialising in augmented, virtual and mixed reality. They have brought the prints to life using augmented reality (AR). This particular interactive twist enhances the artwork and really draws you in. Who needs a holiday when you can virtually visit Katherine’s dreamy beach scene or Bertrand’s peaceful setting?
Each print has a QR code. When you scan it with your phone camera, Instagram is launched and takes you to the correct ‘filter’. Try it out below! (Make sure you’re Instagram app is updated!)
Le Temps des Copains - Bertrand Aznar
Drawn from the artist’s own memories, the piece remembers all the good times spent with friends contemplating the beauty that nature offers us.
Travelling Daydream - Katherine Hardy
A wishful thinking illustration of where the artist wanted to be during lockdowns: the end of a warm day, lying on a sandy beach in Portugal.
Home Office - Haley Tippmann
The illustration shows the new working space, and a hopeful image with a desk fading from an indoor home office to a summer beach scene, to add to the hopeful feeling for better times to come.
Sun Bob - Anton Hjertstedt
The piece shows how nature can make people feel alive again, recognising the goodness in life, even during lockdowns.
Soon to Be - Paris Anthony-Walker
This piece highlights the fact that the world has had to find different ways of connecting with loved ones during the pandemic, but brings hope as we now start to come back together once again.
Look out on Oi!'s socials for more information, and head to the Shop page on our website to get your very own AR print. All proceeds go to NABS, the support organisation for the advertising and media industry.
Enjoy!
#Oskarillustration #LivingPrint