Oi! WORKSHOPS
Oli Roberts is a creative educator and founder of Oi! with over 15 years of experience working inside the advertising industry. Having collaborated across agencies, studios, and production environments, Oli brings an insider’s understanding of how commercial creative work really gets made — and what artists and designers must do to thrive in fast‑paced, deadline‑driven environments where AI is reshaping workflows and raising the bar for human creativity.
Oli specialises in helping emerging creatives transition confidently into the professional world. His workshops combine industry insight, practical workflow techniques, and the communication skills essential for working successfully with art directors, producers, and clients.
So what’s included…
1. How the Creative Industry Really Works
A clear, demystifying breakdown of agencies, studios, production pipelines, and where illustrators fit within them. Participants gain a real‑world understanding of roles, budgets, timelines, and expectations.
2. From Graduate to Working Creative
Guidance for shifting from university thinking to commercial practice. Oli teaches the mindset, behaviours, and workflow habits that turn young illustrators into dependable creative partners.
3. Portfolio Crafting & Art Direction Thinking
How to build a portfolio that speaks the language of art directors and producers. Oli helps creatives refine, curate, and present their work with clarity and purpose, with optional live critiques.
4. Brief Interpretation & Concept Development
Hands‑on training using authentic industry briefs. Participants learn how to decode a brief, generate strong ideas quickly, develop usable roughs, and present concepts with confidence.
5. Working With Agencies & Producers
Insider advice drawn from Oli’s 15+ years in advertising. This session covers communication, feedback cycles, deliverables, deadlines, revisions, and how to become the kind of illustrator clients return to again and again.
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